360° Campaign Design & Brand Strategy with Influence Collaboration.
The Gyna Guard brand needed to maintain No. 1 category positioning, increase market share, and drive market growth through category innovation as more competitive brands launched themselves at a lower costing into the market. With influence marketing and a new brand strategy the campaign redefined it’s voice and tone through a lift and shift in there communication to consumers by defining KEY benefits and values that will help drive the communication narrative within the creative to Engage, Reconnect, Educate
& Recruit.
